Willow and Wagtail was created from a love of motherhood and beautifully made things. As a mum of two girls, I wanted to create a place where parents and gift-givers can find premium baby products they can truly trust.
Every item is thoughtfully sourced with quality, safety and timeless design in mind. Alongside our curated collection, we also offer Willow and Wagtail Baby Boxes — carefully selected gift sets that make the perfect present for baby showers, new arrivals and special moments.
The name Willow and Wagtail reflects what childhood is all about. Willow represents strength, stability and resilience — the foundations we want for our children. Wagtail, a cheerful and lively little bird, represents the playful joy that fills those early years.
At Willow and Wagtail, our aim is simple: to help you find beautiful, trusted pieces for the little ones you love.